I've been thinking a lot lately about the In-N-Out that is coming in nicely a few miles from my parent's house. I can't wait to order from the menu, sink my teeth into a double double, and look out on the mountains of Salt Lake Valley. I have a theory as to why In-N-Out decided, so suddenly, to bring their stores to Utah - even after years of denying us our delicious double double's and hot, fresh-cut fries.
The answer, my friends, lies in one word: Chadder's
Chadder's is a restaurant that looks and tastes very much like an In-N-Out. In fact, the similarities were so uncanny when the first store opened in American Fork in 2007, that In-N-Out threatened legal action - asking them to change their ways or be shut down. They must have made the necessary changes because they're still in business today - expanding into Provo and West Valley City.
In-N-Out, though, got smart. They likely saw that their product was very much in high demand in Utah (hoards of vacationing Mormons don't lie) and realized that valuable market share was about to be cooked up and bagged by an impostor. How do you combat an impostor? You give the people the real thing. And that's what they're doing now.
Good for them. And good for us!